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Особенности объемно-пространственных и тектонических решений

  • Автор: Admin
  • 20-06-2012, 19:01
Under conditions of economic crisis the sales problems forced the suppliers to agree to practically any conditions on the part of retail chains regarding production of PL, and at present time the retailers go on with a similar strategy, offering no guarantees on volumes and terms of their purchases of PL, on buy-out of PL packaging etc. As the result, the production of private labels becomes unpractical for many not-too-large producers and they gradually scale down their activities in this direction. The largest producers continue their production of PL goods, since it – to certain, but not very large extent – positively affects positions of their own brands within a retail chain, as well as allows optimization of logistic costs. In connection of the above-mentioned factors the IA specialists rather cautiously estimate the prospects for increase of PL share in Russia and would describe the overall situation at PL market as stagnation, as far as such performance indexes as SKU and retail chains sales are concerned. Private Labels of FMCG Chains in Russia, Trends of 2011 and Prognoses till 2015 Research includes the characteristics of such phenomenon as private labels at retail chains and changes, which PL introduces to development of FMCG market; characteristics of PL goods market development abroad and in Russia; evaluation of competitive strategies of the leading international retail companies regarding PL; directions of efficiency enhancement in the field of creation and promotion of PL, as well as the analyses of Russian retailers’ approaches towards development of private labels. Research and analyses of the trends at the private label world market makes it possible to make a true-to-life evaluation of its priority development directions, which should become relevant for Russia in mid-term, taking into account the specificity of Russian market development. On the bases of the results of the Research the specialists of IA formulated recommendations aimed at enhancement of FMCG retailers’ activities efficiency and improvement of PL portfolio management practices. In September 2011 the rating of Russian retail chains prepared on development indicators of PLs, winners were awarded by prize Private label Profi.
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