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По функциональному назначению их подразделяют на несущие

  • Автор: Admin
  • 21-06-2012, 04:21
Купить маркетинговое исследование , обзор или маркетинговый анализ Вы сможете именно тогда, когда Вам это необходимо, получив при этом самую актуальную информацию. Private Labels of FMCG Chains in Russia, Trends of 2011 and Prognosis till 2015 Research. Маркетинговое исследование. Россия. исследование, обзор и анализ рынка. Торговля. Все готовые маркетинговые исследования рынков и бизнес планы. In August 2011 the survey conducted among production companies revealed that 66% of companies, which do not produce PL, are interested in entering this market; 65% of PL suppliers are interested in expansion of this type of production. The relevance of the Research for Russian production companies is determined by the fact that suppliers of PL are often not ready to flexibly comply with rather long list of the customer’s requirements, and production of PL turns out to be unprofitable for the supplier. The development strategies of PL should be rationally integrated into the manufacturing system of other company’s brands; they should serve the aims of efficient competition at the market and should be taken into account when researching the marketing outlets for company’s own output. During the preparation of the Research of PL market in Russia the specialists of IA identified deep recessionary tendencies of private labels market in 2010-2011, described typical for Russia problems in the field of creation and promotion of PLs, which represent key obstacles for development of private labels and substantially divert away the development vector of the Russian consumer goods market from the world-wide trends. The most important among them are the incorrect KPIs of PL departments at retail chains (concentration on the number of launched SKUs instead of sales performance figures), which determine the overall low efficiency of the majority of new private label goods and absence of the essential support of the brands at retail chains (especially negatively such situation affects umbrella brands), as well as the unreadiness of retail chains to provide some kind of guarantees to producers, which prevents shaping of prerequisites for a long-term partnership.
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